Blog
Your analytics calls them Direct
The channels that grow B2B SaaS in 2026 (founder posts, podcasts, AI assistants) leave no click trail. The people who bought will tell you, if you ask and actually read the answer.
Twelve buckets for “how did you hear about us?”
The channel list we start every workspace with, why “AI assistant” gets its own row, and why “Other” is a feature.