Rumorly vs HockeyStack
HockeyStack maps self-reported answers into channels with rules you write, inside a multi-touch suite. Rumorly classifies them for you, down to the named source, and joins Stripe.
What HockeyStack does
HockeyStack is a B2B revenue-attribution platform: account-level journeys, multi-touch models, revenue to closed-won. Self-reported attribution is one input. It doesn't collect the answer; it reads a form or CRM field, and you map answers into a "Unified Channel" with OR / regex rules. Pricing is custom and sales-led.
Where Rumorly is different
- No rules to write. Free text like "my cofounder's old boss mentioned you at a dinner" doesn't regex well. Rumorly classifies each answer with a model, falls back to rules for the obvious ones, and asks you only about names it hasn't seen.
- Named sources. "Podcast" is the channel; "SaaS Club, episode 412" is the entity. Reports work at both levels.
- Self-serve and small. Connect Attio and Stripe yourself, today, from $49 a month. No demo call.
- Narrow on purpose. Rumorly doesn't do multi-touch modelling, visitor identification or ad-platform syncs. If you need those, an attribution suite is the right tool, and Rumorly can sit next to it, writing clean self-reported values into the CRM it reads.
Choose HockeyStack if
You have a marketing ops team, several paid channels to reconcile, and budget for a platform.
Choose Rumorly if
Most of your growth is founder-led, content-led or word of mouth, and the question is "which of those actually pays?"
What we say about HockeyStack comes from their public docs and pricing pages, checked on 22 October 2026. Products change; if something here is out of date, tell us and we'll fix it.